Aippy

Notes compiled from publicly available sources. Last updated: 2026-07-29. Every figure is linked to the source it came from and dated. Verify against primary sources before relying on them.

TL;DR

Aippy is a mobile-first AI creation community: a user describes an idea in natural language, the platform generates a playable mini-game or interactive web piece, and the result is published into a vertical feed that other users scroll, play, comment on, and "Remix" (aippy.ai; accessed 2026-07-29). The web platform first shipped as v0.1.0 on 2025-04-18 and the iOS app was first released on 2025-07-28. The app is published by NADA AI PTE. LTD., a Singapore entity; the business was incubated inside HKEX-listed Newborn Town Inc. (赤子城科技, 09911) and separated from the listed group in mid-2026.

• Funding: a first institutional round of "tens of millions of USD" (数千万美元) from Glowill Capital (歌未资本) at a post-money valuation of $250M, reported 2026-06-02 as a 36Kr exclusive (36氪首发, 2026-06-02). Newborn Town deconsolidated NADA AI but "retains a considerable proportion" of its equity (新浪科技 / 投资界, 2026-06-02).
• Scale, as the company states it: 3M+ global downloads, ~2M monthly active users, 2M+ UGC works, ~50% DAU interaction rate, 4.8 US App Store rating (36氪首发, 2026-06-02). Independently observable on 2026-07-29: iOS 4.86 from 20,849 US ratings (iTunes API) and a Google Play "1M+ downloads" bucket (Google Play).
• Team ~30, drawn from Tsinghua, Northwestern and TU Munich across algorithms, product and operations (36氪首发, 2026-06-02); the LinkedIn page shows an 11–50 band with 4 profiles and gives the headquarters as San Jose.
• The only verifiable stack evidence is on npm. @aippy/runtime peer-depends on React 19, the Vercel AI SDK (ai ^6.0.0, @ai-sdk/react ^3.0.0) and dependency @ai-sdk/openai-compatible; @aippy/vite-plugins does Babel-based component tagging for Vite (npm). The same runtime was previously published as @new-born-town/aippy-runtime by the same two maintainers — the one machine-checkable link between Aippy and its former parent.
• Almost nothing about the engineering organisation is public. There is no careers page, no job posting, no engineering blog, no named engineer, and no security page. The documentation site's last content commit is 2025-06-27 and both published Discord invites are dead. A GitHub account claiming to be official carries a pump.fun-style token address in its repository description — see Notes.

Basic

Identity and legal entities

No corporate-registry record was retrieved for NADA AI PTE. LTD.; see Notes.

Product

The creation and feed loop

The rendered site is a category feed of community creations with view, like and comment counts, headed by a single prompt box reading "Type your idea and start building..." (aippy.ai; rendered and read on 2026-07-29). The taxonomy is served by a public endpoint and is seven categories: Hot, Latest, Mindless, Brain Hack, Unhinged, Dopamine, Send This (category API). Chinese coverage describes the form factor as an "interactive feed" that users scroll like short video, with natural-language Remix of existing works (36氪首发, 2026-06-02).

The App Store listing groups the output into four kinds — "GAMES & SIMULATORS", "TOOLS & GENERATORS", "INTERACTIVE ART" and "AI EXPERIMENTS" — and states remixing "always credit[s] the original" (App Store description, FAQ).

Apps

Documented capabilities

The documentation describes generative UI from a text prompt, live preview with checkpoint-based version history, in-canvas visual editing (Instant Edit, shipped in v0.5.0 on 2025-06-10), and one-click publishing. It also claims full-stack generation with database and API connectivity, custom domains, payments and authentication. The roadmap on the same site lists exactly those items — backend and database, visual editor, custom domains, payment processing and third-party integrations — as "Coming Soon". The two pages contradict each other; see Notes.

Commercialization

Five subscription tiers, priced identically across every source but with different quotas depending on which page you read. The live pricing page (rendered 2026-07-29) is the current statement:

The changelog fixes the exchange rate: "25 credits = one prompt = one successful building request", introduced with the credit system in v0.5.1 on 2025-06-25, alongside a referral scheme granting 50 free credits per successful registration. Payments are handled by third-party processors — Stripe and PayPal are named in the terms, Stripe in the privacy policy (terms, privacy policy). The terms also state that unused messages do not roll over and that no refunds are given except for duplicate charges, billing errors, or outages exceeding 72 consecutive hours.

Reported scale over time

Announced customers and partners

No customer, partner, distribution deal, model vendor or infrastructure vendor has been announced by Aippy or by Newborn Town in any source reviewed on 2026-07-29. The only named commercial relationships are the payment processors in the legal pages and the single disclosed investor.

Stated plans

The round's proceeds are stated as going to "top talent recruitment and user scale-up in core European and American markets" (36氪首发, 2026-06-02). The roadmap names full-stack generation, a visual editor, and custom domains, payments and third-party integrations as forthcoming, with no dates attached. Newborn Town's stated continuing role is localization operations, global traffic coordination and technical support (新浪科技 / 投资界, 2026-06-02).

Founder

No other individual is named in any source reviewed. Neither the website, the apps, the documentation, the LinkedIn page nor any press item names a co-founder, an executive, or an engineering leader, and no team or about page exists on any Aippy surface. The npm packages are published by two accounts, sin_bufan and kkunique, whose real-world identities are not stated (npm).

Selected leadership

Funding

The round is not given a letter name by any source. Post-money valuation is stated as $250M, described as roughly HK$2bn and characterised as the first time Newborn Town's AI business received an independent market valuation (新浪科技 / 投资界, 2026-06-02, 新浪财经, 2026-01-21).

Two structural facts accompany the round. NADA AI has been separated from the listed company's consolidation scope, and Newborn Town keeps a "considerable proportion" (相当比例) of NADA AI's equity — no percentage is published by any source. Neither Aippy nor Newborn Town issued its own release; the reporting is a 36Kr exclusive (首发) subsequently carried by Sina, 投资界, 东方财富, 证券时报 and others. Several outlets carrying the same numbers trace to that one article and are not independent corroboration.

Engineering

Technology stack and platforms

Confirmed from public assets — the page source and response headers of aippy.ai, the shipped JavaScript bundle, the npm registry, and the documentation repository (all accessed 2026-07-29):

The following are claims from sources that could not be confirmed against any company-controlled surface, and are recorded as leads rather than stack facts:

No model provider, inference vendor, cloud region, database, or sandboxing mechanism for executing user-generated code is named on any surface Aippy controls.

Systems

Technical background sought

Nothing is published. There is no careers page on aippy.ai — every path returns the same single-page shell — no job posting on any board searched, and no description anywhere of the roles, seniority, interview process or expected background. The only hiring channel found is the address careers@aippy.ai in the privacy policy. The one statement bearing on hiring is that the round's proceeds go to "top talent recruitment" (36氪首发, 2026-06-02), and the one statement about the existing team is that its ~30 people come from Tsinghua, Northwestern and TU Munich across algorithms, product and operations.

Industry domain

• Consumer UGC platforms and creator communities. The product's mechanics — feed, follow graph, likes, comments, remix attribution, top-creator surfacing, daily check-in rewards — are social-product mechanics, and the founder's stated background is a decade of overseas social and gaming products (36氪首发, 2026-06-02).
• Overseas ("出海") growth operations. Newborn Town's continuing contribution is stated as localization operations and global traffic coordination; the round targets European and American user growth (新浪科技 / 投资界, 2026-06-02).
• Executing untrusted user-generated code. The platform runs code that a model wrote from an anonymous prompt, in other users' browsers. No sandboxing, isolation or review mechanism is described in any public material.
• Consumer data and minors. The privacy policy covers device identifiers (IDFA, IDFV, GAID), cross-border transfers, and GDPR/CCPA rights, and states the service is not intended for anyone under 18 — while the App Store rates the app 12+ (privacy policy, iTunes lookup API).

Working conditions

Almost nothing is disclosed. The table records what exists rather than implying a policy where none is published.

Notes

Not publicly disclosed

Search scope for the findings below (2026-07-29): aippy.ai fetched with and without a browser user agent, rendered in a browser, and probed at /pricing, /careers, /jobs, /about, /blog, /changelog, /community, /explore and /discover; robots.txt; the status, blog, careers, jobs, api, docs, share, cdn, app and dev subdomains; the full shipped JavaScript bundle; api.aippy.ai public endpoints; docs.aippy.ai including llms.txt and the welcome, FAQ, roadmap, changelog and pricing pages; the AIPPY/Aippy-Docs repository and its commit history; the aippy and nadaai GitHub organisation namespaces and a GitHub repository search; the npm registry for aippy; the App Store and Google Play listings and the iTunes lookup API; the terms of service and privacy policy; the Discord invite API for both published invites; the LinkedIn company page; Newborn Town's own site; and searches in Chinese and English for Aippy, NADA AI, 赤子城 + Aippy, Boomix/Boomiix, and Aippy hiring.

• No engineering blog, technical post, talk or architecture material of any kind, in either language.
• No model provider, cloud provider, database or sandboxing mechanism is named on any surface the company controls. For a product whose entire value is model-generated executable code, the inference stack is undisclosed.
• No careers page and no job posting. The only hiring signal is an email address inside the privacy policy.
• No named employee other than the founder. No co-founder, executive, or engineering lead appears anywhere; the npm maintainer handles are pseudonymous.
• No security page, trust centre, subprocessor list or certification. The privacy policy names categories of recipients ("payment processors", "cloud service providers (e.g., AWS, Google Cloud)") rather than actual subprocessors, and the observable origin is Alibaba Cloud OSS, which is not among them.
• No corporate-registry record was retrieved. NADA AI PTE. LTD. was not verified against ACRA; the Singapore jurisdiction is inferred from the PTE. LTD. suffix and the App Store and Google Play publisher fields.
• No equity percentage is published for Newborn Town's retained stake, and no round letter, closing date, tranche structure or board composition is stated.
• Neither Aippy nor Newborn Town published its own announcement of the round. Everything traces to one 36Kr exclusive of 2026-06-02.
• No English-language press coverage was found. All reporting located is Chinese-language.
• The governing law of the terms is an unfilled template placeholder. Section 16 of the terms (Last Updated 2026-06-16) reads "governed by the laws of [Jurisdiction, e.g., the State of California, USA]" and points disputes to "[Jurisdiction, e.g., San Francisco County, California]". No jurisdiction is actually specified.
• Both published Discord invites are dead. The docs invite G94ZAx6gVq returns "Invite is expired" and the bundle's discord.com/invite/aippy returns "Unknown Invite" (Discord invite API, 2026-07-29) — despite the company citing a 15,000-strong Discord core community.
• The documentation is stale. The last content commit to AIPPY/Aippy-Docs is 2025-06-27 and the last changelog entry is v0.5.1 of 2025-06-25 — roughly thirteen months before this page's date, and predating the iOS launch entirely.

Inconsistencies across sources

• Free-tier quota, three different figures: the live pricing page says 500 credits per month (100 per daily login); the docs pricing page says 30 requests per month; the terms §7.1 say 4 messages per day and 20 per month. Paid-tier quotas diverge the same way — the docs give 100/260/550/1,200 requests where the live page gives 80/200/400/800.
• Capabilities versus roadmap, inside the same documentation site: welcome presents backend logic, database integration, custom domains, payments and third-party integrations as current capabilities and the FAQ states "Aippy generates full-stack applications", while the roadmap lists all of them as "Coming Soon".
• What the product is: the documentation describes a general web-app and tool builder; the Chinese coverage and both app-store listings describe an AI game-creation community. The homepage metadata spans both.
• App-store rating: Newborn Town's January 2026 statement says 4.9 on both stores (新浪财经, 2026-01-21); the June 2026 coverage says 4.8 on the US App Store; the iTunes API returned 4.86 from 20,849 US ratings on 2026-07-29.
• Downloads: the company states 3M+ globally (June 2026); Google Play shows a 1M+ bucket for Android on 2026-07-29. These measure different things — cross-platform cumulative versus an Android-only bucket — and neither is auditable.
• Launch date: the changelog dates the web platform's first release to 2025-04-18 and the iTunes API dates the iOS release to 2025-07-28, while the coverage says simply "launched April 2025". The company is also described as "founded in 2025" without a month.
• Model name: Aippy-related content pages write "Boomix"; the first disclosure by the former parent writes "Boomiix" (智通财经 via 新浪财经, 2025-03-04). Neither company has published a model page.
• Age policy: the privacy policy states the service is not intended for anyone under 18; the App Store rates the app 12+ (iTunes lookup API).
• Where the company is: LinkedIn says San Jose; the app publisher is a Singapore entity; the incubator, the founder and all reporting are Chinese. No source reconciles the three.

Other

• A GitHub account presenting itself as Aippy carries a token address. github.com/AippyAI is named "AippyAi official", lists aippy.ai and @aippyai, and was created 2025-12-12 with one follower. Its single repository's description reads "Aippy is an AI Vibe Coding platform powered by the Claude large model… flexibly integrates with three.js or pixi.js" followed by 98dNFeSKWwRLfAmchCP1ASwQaa1UhTJ3zynyEhvHpump — a base58 string with the suffix pump.fun appends to tokens minted there. Its bio adds "Previously called MDCG". No Aippy surface links to this account, and the separate AIPPY account — created 2025-04-02 and the actual source of docs.aippy.ai — is unconnected to it. The "powered by Claude" claim originates here and should not be read as a statement by the company.
• The npm scope migration is the cleanest evidence of the spin-out. The same runtime SDK, same description, same two maintainers, moved from @new-born-town/aippy-runtime (October 2025) to @aippy/runtime — a technical trace of the corporate separation that the filings and press describe.
• Web analytics report to a third-party domain. The ThinkingData SDK posts to report.lolipopmobi.com; lolipopmobi.com itself serves an unrelated legacy "Face App" site whose footer reads "Copyright © 2017-2020 Lbsbanana.ltd" (lolipopmobi.com, accessed 2026-07-29). The relationship between that operator and Aippy is not stated anywhere.
• The site is unreadable to non-browser clients. Requests without a browser user agent receive Alibaba Cloud OSS's AccessDenied XML rather than the page, so the product surface is invisible to naive crawlers and to the search results that quote it.
• The company's own terms grant it a broad licence over published content, royalty-free and without attribution, while stating that the user retains ownership; it also reserves the right to train models on prompts and code except for Enterprise Plan subscribers — a plan that appears in the terms but on none of the pricing pages (terms).
• The content taxonomy is unusually explicit about the intended register — "Mindless", "Brain Hack", "Unhinged", "Dopamine", "Send This" (category API) — and matches the feed-first, short-session framing in the coverage rather than the developer-tool framing in the documentation.
• The valuation is material to the former parent. $250M is described as approximately HK$2bn, put by one report at close to a sixth of Newborn Town's market capitalisation at the time (新浪科技 / 投资界, 2026-06-02).

Resources

Official

• Aippy — aippy.ai · pricing
• Terms of Service — Last Updated 2026-06-16 · Privacy Policy — Last Updated 2026-01-10
• Web app bundle — the shipped JavaScript
• Public category API
• Documentation: welcome · FAQ · roadmap · changelog · pricing · Instant Edit · page index
• Documentation source — AIPPY/Aippy-Docs
• npm packages published under the aippy and new-born-town scopes
• App Store metadata — iTunes lookup API · Google Play
• LinkedIn · X — @aippyai
• Newborn Town — former parent

Press releases

• No release was published by Aippy or by Newborn Town for the 2026 funding round; the sources below are media coverage.

Third-party coverage and profiles

• 36氪首发 — 首轮融资数千万美元、估值2.5亿美元，「Aippy」正在打造下一代AI游戏社区, 2026-06-02 (ZH)
• 新浪科技 / 投资界 — 独家丨Aippy从赤子城剥离，估值2.5亿美元, 2026-06-02 (ZH) · 投资界版本
• 新浪财经 — 赤子城科技2025年营收67.6–70.0亿元，创新业务爆发式增长, 2026-01-21 (ZH)
• 智通财经 via 新浪财经 — 赤子城科技首次披露Boomiix模型, 2025-03-04 (ZH)
• Wikipedia — NewBornTown

Listed to prevent misattribution

• github.com/AippyAI/Aippy — unverified account whose repository description carries a pump.fun-style token address
• lolipopmobi.com — the domain behind Aippy's analytics endpoint serves an unrelated legacy app site